Travel Retail

Market Connections Brings Breo Sports To Travel Retail – 03/07/09

Source: ©The Moodie Report

By Matt Willey, Online Content Editor

UK specialist sales, marketing and distribution agency Market Connections is to bring what it claims is this year’s ‘must have’ gadget and fashion accessory – the Breo Sports watch – to travel retail.

The watch weighs only 10 grams and is water-resistant to 10 metres. It is crafted from Tourmaline, a mineral which is said to aid concentration and improve sleep, relaxation, vitality and mood and is available in 25 different colours. "Extremely popular with celebrities, it is brilliantly priced, tough as old boots and the perfect worry-free watch to wear for all outdoor activities and travelling," said Market Connections. Market Connections' International Sales Manager Nigel Bennett said: “Since the recent addition of Breo Watches to our portfolio it has proven very successful with instant listings on British Airways, Thomson Airways, EasyJet, Monarch and Thomas Cook and is set to be the fastest selling wristwatch for 2009. The concept is fantastic for the travel retail industry and the packaging makes it a perfect product for inflight retail with great international appeal for passengers of all ages.” “This is the hottest product I have handled in years – without a doubt. Having really proved its sales potential on the Internet with Amazon and Play.com, Breo Watches will set the travel retail sector on fire. Its overall offer is just what is needed at this recessionary time,” Market Connections' Managing Director Andrew Wright added. Further Breo Sports products will be launched into travel retail later in 2009.